4. Word study
Match the words on the left with their closest equivalents (synonyms) on the right.
1. preliminary
2. to run (a test)
3. to reach (a target)
4. to scale up (production)
5. to work on (something)
6. a phase
7. on a small scale
8. (keep me up to date
9. to hold (a press conference)
10. (tell me) where we stand

a. to prepare…
b. in limited quantities
c. to have…
d. …informed
e. a stage
f. initial
g. to increase…
h. to carry out
i. to achieve
j. … what the position is

Key to 3
A: When did the project start?(When was the project started?)
B: It began at the end of last year.
A: What have the results been like so far? (What are the results like so far?)
B: Rather disappointing. We (had) hoped to reach our targets before now.
A: How do you account for these results?
B: It is difficult to say. The retailers think the product is over-priced.
A: Really?
B: Yes. As you know, this product targeted at the 30-40 age group. I do not think it reaching/has reached them.
A: So what are you do about it?
B: We have justcommissioned some new research into our target consumer group.
A: Surely we do not need more research!
B: I’m afraid so. We are simply not reaching our target and we need to know how to get to them.
A: Of course, but we carried out pretty exhaustive research before the project began.
B: True, but we obviously reachedthe wrong conclusions, so it means we ________ (have to) go back to square one.

Key to 4
1. f
2. h
3. i
4. g
5. a
6. e
7. b
8. d
9. c
10. j